Uncategorized Archives - Human Centric Group

Young woman smiling excitedly while unboxing a Labubu collectible figure from a yellow Pop Mart box, against a solid mustard-yellow background. She holds the toy in one hand and the packaging in the other, wearing a black leather jacket and silver chain necklace.

Labubu Blind Boxes: emotional marketing that turns surprise into desire

There are those who stand in 3-4 hour lines to buy them, those who collect them as pieces of art, an…

Brands exploit Italian brainrot

Brands exploit Italian brainrot

If you are following real-time marketing activations, you may have already seen how many brands expl…

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