Brand Strategy
Is Alcohol Too Much For 2026? Or Is Not?
Too much sugar, too much alcohol, exactly wrong for 2026 — yet Port reveals what every brand must learn about the no and low alcohol trend. A human-centric view.
Perspectives on brand, culture & growth
Brand Strategy
Tribes on the Rise: The Secret Fires That Ignite Brands
Guide to selecting the right community for your brand, featuring five rapidly growing tribes reshaping modern culture.
Brand Strategy
Woke culture is a trap, at least sometimes
How brands succeed or fail when adopting progressive social stances — audience alignment, not ideology, determines outcomes.
Brand Strategy
The best ROI action is to talk with a client
Direct client conversations deliver greater return on investment than most marketing campaigns.
Brand Strategy
From Purpose-Driven to Purpose-Washed: The Rise and Fall of Brand Integrity
How companies transition from authentic purpose-driven branding to superficial purpose-washing.
Brand Strategy
Why Brands Can't Stay Neutral Anymore: What Trump vs. Zelensky Teaches Us About Influence Marketing
How brands increasingly take political stances, using the Trump-Zelensky confrontation as a lens for influence marketing.
Brand Strategy
The Art of Repositioning
What happens when a brand's established position no longer serves its purpose — and how to reposition authentically.
Brand Strategy
11 Most Common Execution Mistakes
A guide examining common marketing execution errors, from failing to resonate with target audiences to misspelling words, with real-world brand examples.
Brand Strategy
THE DUAL NATURE OF PERSUASION
An exploration of ethical versus manipulative persuasion in marketing — how brands can authentically connect with audiences through human-centric strategies.