Marketing Strategy
Pump Fiction
Fuel is a pure commodity, so fuel retail loyalty is where the battle is won. Why identity, community and people now matter more than price.
Perspectives on brand, culture & growth
Marketing Strategy
Marketing and the art of stealing
How great marketers borrow ideas from diverse sources — Steve Jobs, The Beatles, Tarantino, and Picasso — and remix them into breakthrough campaigns.
Marketing Strategy
The hidden treasure of Self-Generated CRM Data
How businesses can unlock valuable insights from their own CRM systems through human-centric segmentation.
Marketing Strategy
Brain Rot is Taking Over
Oxford's 2024 Word of the Year captures digital exhaustion from low-quality content — why simplicity wins the masses but B2B decision makers need more.
Marketing Strategy
THE SWIMMING POOL STRATEGY
Focus marketing efforts on specific customer 'tribes' rather than trying to appeal to everyone — using Nike and Danone Hi-Pro as examples.
Marketing Strategy
Three Human-Centric strategies for effective communication
Three key strategies for effective human-centric communication: understanding audience pain points, balancing functional and emotional benefits, and maintaining positive business impact.
Marketing Strategy
Creating and Delivering Engaging Communications That Sell
2 Simple Tips to Help You Move from Strategy to Execution.