Consumer Behavior
Labubu Blind Boxes: The Marketing Power of Surprise Toys
How Pop Mart's Labubu blind boxes leverage emotional marketing and surprise mechanics to drive consumer desire and loyalty.
Perspectives on brand, culture & growth
Consumer Behavior
Skip the Product. Sell the Delusion
The psychology behind why we buy things that promise who we could be, not what we actually get — welcome to the delusional economy.
Consumer Behavior
Brands exploit Italian brainrot
How brands are capitalizing on the Italian Brainrot trend sweeping TikTok, and why virality alone isn't sustainable without brand identity.
Consumer Behavior
Hustle & Flow: Who Side Hustlers Are and How Brands Can Tap In
The growing side hustle economy: who these entrepreneurs are, their purchasing behaviors, and how brands can authentically engage them.
Consumer Behavior
Gen Z Unmasked: The Numbers Behind the Myths
Data-driven analysis revealing that Gen Z defies stereotypes — they're pragmatic about sustainability, value creativity at work, and balance impulsive spending with strategic financial planning.
Consumer Behavior
Love in the Age of Algorithms: What Dating Apps Reveal About How We Choose Brands
How dating app swiping habits correlate with shopping preferences and brand loyalty decisions.
Consumer Behavior
Back-To-School Brand Campaigns Are Up for Grading!
Grading 2024 back-to-school brand campaigns — which strategies resonated and which fell flat.