Tourism & Hospitality
How to Create a New Hotel Concept
Why hospitality must start with people, not property.
Perspectives on brand, culture & growth
Tourism & Hospitality
The Five Forgotten Rules of Territorial Promotion
Italy attracts 70% of foreign tourists to just 1% of its territory. Visit Italy is revolutionizing this by promoting the country's remaining 99%.
Tourism & Hospitality
The Future of Tourism is Tribal
Concentrating tourism in major cities creates unsustainable pressure — a 'tribal' approach can distribute visitors across lesser-known Italian destinations.