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Labubu Blind Boxes: The Marketing Power of Surprise Toys
How Pop Mart's Labubu blind boxes leverage emotional marketing and surprise mechanics to drive consumer desire and loyalty.
Giusy Versace6 min read


Brands exploit Italian brainrot
If you are following real-time marketing activations, you may have already seen how many brands expl…
- Emotional Marketing
- Consumer Behavior
- Collectibles
- Pop Mart
- Brand Strategy
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