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The art of repositioning

The Art of Repositioning

In the competitive world of branding, companies often focus on positioning—establishing a unique s…

AI’s Hidden Impact on Creativity and Learning

Alongside the rise of the internet and social media, artificial intelligence (AI) is one of the most…

The future of tourism is tribal

The Future of Tourism is Tribal

When we discuss tourism and territorial development, as we often do—Ruben Santopietro, Founder and…

Back to school

Back-To-School Brand Campaigns Are Up for Grading!

As students head back to class, it’s time to grade 2024 back-to-school brand campaigns. Read until…

Swimming pool strategy

THE SWIMMING POOL STRATEGY

THE SWIMMING POOL STRATEGY Matteo Rinaldi   We often wish that our brand could appeal to everyo…

Three Human-Centric strategies for effective communication

Three Human-Centric strategies for effective communication

Human Centric Group Introduction:Table of ContentsIntroduction:Understanding the pain points of the …

ronaldo

Ronaldo vs. Messi: Choose your brand! 

Matteo Rinaldi  Football player’s popularityTable of ContentsFootball player’s populari…

creating

Creating and Delivering Engaging Communications That Sell

Matteo Rinaldi 2 Simple Tips to Help You Move from Strategy to ExecutionTable of Contents2 Simple Ti…

5 ways

5 ways great Businesspeople are like great Boxers.

Matteo Rinaldi   Great businesspeople are always searching for new and innovative ways to find …

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