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Who uses Dating Apps - By Luca Bertocci - Human Centric Group

Love in the Age of Algorithms: What Dating Apps Reveal About How We Choose Brands

The inspiration for this article came unexpectedly. I was watching a short video on YouTube titled â…

8 Gen Z characteristics

Gen Z Unmasked: The Numbers Behind the Myths

At Human Centric Group, we’ve never been strong advocates of grouping people into broad clusters l…

Garbage In, Garbage Out: Your Outputs Are as Smart as Your Data

Hey fellow marketer! Ever find yourself winding down by casually scrolling through LinkedIn or Insta…

what Trump vs. Zelensky Teaches Us About Influence Marketing

Why Brands Can’t Stay Neutral Anymore: What Trump vs. Zelensky Teaches Us About Influence Marketing

In an unprecedented Oval Office confrontation on February 28, 2025, U.S. President Donald Trump and …

From Purpose-Driven to Purpose-Washed: The Rise and Fall of Brand Integrity

In his widely acclaimed book Start With Why, Simon Sinek articulates a compelling argument: “Peopl…

Self-Generated CRM Data

The hidden treasure of Self-Generated CRM Data

Hey B2C marketer! Yes, we discuss self-generated CRM data, thus this article is a must-read for your…

The 3 levels of global strategy

The 3 Levels of Global-Local Strategy: How Brands Can Adapt Across Markets

Discovering the local culture – weddings, funerals, shopping and eatingTable of ContentsDiscoverin…

From Global Brands to Local Connection

From Global Vision to Local Connection

How do brands pass from global vision to local connection? At first glance, people from opposite cor…

Brain rot is taking over

Brain Rot is Taking Over

Brain Rot is Taking Over: Why Simplicity Wins the Masses, but B2B Decision Makers Need More Oxford c…

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