Human Centric Group

When Global Partners with Local: Brewing Scale Without Diluting Soul, from Super Bock to Somersby

Looking at global expansion through beer is surprisingly clarifying. Breweries live at the intersection of factories and festivals, logistics and late-night toasts. They must be ruthlessly efficient backstage and deeply human front-stage. That tension sits at the heart of any global brand local strategy, and it is precisely what the Super Bock–Carlsberg story reveals: a […]

CEOs Still Walk the Floor: Staying Human in a Data-Driven World

By Luca Bertocci and Gabor Bekefi The paradox of modern leadershipTable of ContentsThe paradox of modern leadershipThe Esselunga Example: the power of presenceLessons from the field: insights from global brandsThe Human-Centric CEO playbookWhy presence matters more than everThe human touch as a strategic assetAbout the authors CEOs today operate with more information than at any […]

The Five Forgotten Rules of Territorial Promotion And Why Visit Italy Is Quietly Leading Europe

La traduzione in italiano è riportata integralmente al termine dell’articolo. By Matteo Rinaldi Co-Founder of Human Centric Group and Adjunct Professor at LUISS Business School By any traditional metric, Italy doesn’t need more visibility. Its flagship cities -Rome, Venice, Florence- are global icons whose fame long ago outgrew their physical size. And yet this […]

Behind the Frames: How EssilorLuxottica Orchestrates Global Growth with Local Insight

In the eyewear business, global brand, local soul isn’t a slogan, it’s a structural necessity. Few industries show more clearly how strategy, regulation, and culture intertwine than eyewear. Frames are fashion. Lenses are medical. Distribution models are a chessboard of franchisees, joint ventures, and direct subsidiaries. EssilorLuxottica, the world’s leading eyewear group, grew from its […]

One Brand, Many Seas: Lessons from Costa on Going Global with a Local Soul

Looking at the cruise industry is like stepping into a live laboratory for marketers. Few other businesses combine so many sectors in one: tourism, transportation, food & beverage, retail, hospitality, and entertainment all converge on a single ship. That complexity makes cruising not just fascinating, it makes it one of the fastest ways to accelerate […]

Global Dreams, Local Realities: How to Begin Expanding Abroad

From Ferrari to TikTok, what every leader should know about origins, distribution, regulation, and culture before crossing borders.Table of ContentsFrom Ferrari to TikTok, what every leader should know about origins, distribution, regulation, and culture before crossing borders.The Role of Country of Origin in Brand IdentityThe route to marketThe Impact of Local Regulations on Global Expansion […]

Tribes on the Rise: The Secret Fires That Ignite Brands

Imagine a group of people gathered around a fire. The flames give light and warmth, but the real power of the fire is different: it brings people together. In prehistoric times, this togetherness meant survival. Wolves roamed the forests, storms shook the shelters, rival clans threatened the weak. Alone, a human was fragile. Together, a […]

When AI Becomes the Junior Employee: The Quiet Reordering of Modern Marketing

In boardrooms, lecture halls, and creative studios across the globe, a silent restructuring is underway. It is not a market correction or a post-pandemic aftershock. It is part of a broader shift driven by AI and the future of work in marketing, where machines quietly replace the graduate class. The UK’s Big Four accounting firms […]

Labubu Blind Boxes: emotional marketing that turns surprise into desire

There are those who stand in 3-4 hour lines to buy them, those who collect them as pieces of art, and those who are willing to spend hundreds of euros to get them on the secondary market. We are talking about Labubu blind boxes. Small, extravagantly designed puppets produced by Pop Mart, a Chinese company […]