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How to Create a New Hotel Concept

Why hospitality must start with people, not property Tourism is undergoing a structural shift, and h…

Lost in Translation: What 100 Flights a Year Taught Me About Brands

Airports exhaust many travellers. Not me. After more than a hundred flights a year, I have developed…

The truth about factory automation no one likes to admit

It’s not a trending headline. It’s a daily reality across factories in EMEA and it’s where per…

Matteo Rinaldi and Bruno Albuquerque

When Global Partners with Local: Brewing Scale Without Diluting Soul, from Super Bock to Somersby

Looking at global expansion through beer is surprisingly clarifying. Breweries live at the intersect…

CEOs Still Walk the Floor: Staying Human in a Data-Driven World

By Luca Bertocci and Gabor Bekefi The paradox of modern leadershipTable of ContentsThe paradox of mo…

The Five Forgotten Rules of Territorial Promotion And Why Visit Italy Is Quietly Leading Europe

La traduzione in italiano è riportata integralmente al termine dell’articolo. By Matteo Rinaldi C…

Behind the Frames: How EssilorLuxottica Orchestrates Global Growth with Local Insight

In the eyewear business, global brand, local soul isn’t a slogan, it’s a structural necessity. F…

One Brand, Many Seas: Lessons from Costa on Going Global with a Local Soul

Looking at the cruise industry is like stepping into a live laboratory for marketers. Few other busi…

Global Dreams, Local Realities: How to Begin Expanding Abroad

From Ferrari to TikTok, what every leader should know about origins, distribution, regulation, and c…

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