Human Centric Mindset
WE BELIEVE
In H2H (Human-to-Human): every business is driven by humans
Marketing is the right mix of knowledge and vision fuelled by data
Brands should make people feel better about themselves
People forget what you told them, but never how you made them feel
Working hard, having fun and making history
WHAT WE DO
Human Insight Specialized Marketing Agency
Human Centric Segmentation
Using Big Data we segment people based on attitudes, lifestyle and consumption behavior.
Brand Strategies
The greater the emotional connection between a brand and customer, the more powerful the relationship.
Marketing Plans
What can’t be measured will not happen. A clear, simple plan is the basis for success.
Market Research
We are obsessed with discovering the WHY that drives people’s behavior.
Marketing Training
Hands-on, exciting trainings aimed to inspire you to think human-centric and achieve tangible results.
Digital Strategies
We will help you focusing on the relevant channels by creating an emotional digital communication that sells.
In-Store Experience
It takes 3-5 seconds for a shopper to decide. We are experts in making sure purchase happens.
Let’s Grow Your Business Together
WE WORKED WITH
Brands Who Took Human Centric Approach
Companies
Worked with 50+ of the best companies in the world
Universities
Inspired 10000+ marketing leaders through lectures, seminars & conferences.
Countries
Worked in 40 countries, 5 continents, with thousands of people.
In times of fragmented targets, media and interests, the ability to connect with real tribes can make all the difference.
Tiago Santos
General Manager at Danone
Putting customers at the centre entails benefits both for them and for retailers, increasing engagement within the purchase decision process.
Francesco Sodano
Head of Channel Marketing OM | Huawei Mobile Italia
Exploiting the human pain points is the first step to create more engaging brands.
Francesco Muglia
Vice President Global Marketing at Costa Crociere S.p.A.
Once you forget about consumers and you start thinking about humans, a whole range of new opportunities arises
Ricardo Travassos
Former CEO Coty Latin America
Human centricity helped us to understand how to connect our identity with the aspirations, worries and dreams of our new/potential candidates.
Marek Cała
Dean of Civil Engineering and Resource Management Faculty at AGH
Francesco Sodano
Huawei Mobile Italia
Francesco Muglia
Costa Crociere S.p.A.
Ricardo Travassos
Coty Latin America
Marek Cała
AGH University of Science and Technology
Tiago Santos
Danone
Human Centric case studies
Success Stories
Global dairy leader grew by leveraging local insights
Get this case studyUnderstanding local occasions and needs to maximize portfolio impact
Get this case studyFEATURED IN MEDIA