Success Stories

Human Centric Clients

We worked with both local countries and headquarter on segmentation (kids and adults), branding, portfolio strategy, in-store activation and more.

Worked across countries on segmentation, branding and activation in selected partner banks

We worked with both local countries and headquarter on segmentation, branding, portfolio strategy, new product development and more.

Worked on segmentation, branding, communication, store concept and products assortments strategy

Directly supported the Italian sales team.

Worked on B2B and B2C Segmentations in CEE.

Worked on fans segmentation and membership card(s) activation strategy.

Directly supported the Italian sales and trade marketing teams.

Worked on segmentation, branding, communication strategy, activation strategy and more.

Directly supported the Italian sales and marketing teams (specifically, in terms of demand planning).

Worked on segmentation, branding, communication strategy and more.

After a strategic global rebranding as external consultants, we took the lead of the whole Marketing department (ongoing).

Worked on segmentation, branding and touch-points activation strategy for multiple investments across Turkey.

Worked on segmentation, branding and Polish fans activation (due to the presence of two key Polish players in the team of that year).

Worked on segmentation, branding, communication strategy, new product development, store-concept and activation strategy.

Worked on the two Hungarian local brand heroes of the Asahi portfolio (branding and communication strategy).

Worked on segmentation, branding, communication strategy and more.

Worked across countries on segmentation, branding, portfolio strategy (OTC category) and implementation across channels

Worked across countries on segmentation, branding, portfolio strategy (OTC category) and implementation across channels.

Worked on health professionals segmentation, branding and implementation strategies

Worked on segmentation, branding, portfolio strategy and identification of market gaps for new product development

Over the years, we worked with both local countries and headquarter on segmentation, branding, communication strategy and more.

Worked on segmentation, branding and activation strategy.

Run across countries Executive Training with key CEE Marketing Leaders (Directors and Country Managers).

Worked on segmentation, branding and communication strategy across all Continente retail formats of the group.

Worked on segmentation, branding and activation strategy.

Worked on segmentation, branding, communication strategy and more.

Worked on segmentation (kids and adults), branding, portfolio strategy and communication strategy in several countries

Over the years, we led Executive Seminars with key European Leaders (Country Managers, Marketing Directors and “Raising Stars” from over 10 countries).

Worked on segmentation, branding and communication strategy

Over the years, we worked on B2C and B2B segmentations, branding, portfolio strategy, new product development, store concept and more.

Worked on segmentation, branding, communication strategy and more.

Worked on segmentation and branding.

Worked on segmentation (B2B and B2C), branding, communication strategy, new product development and more.

Worked on segmentation, branding, communication strategy and more

We worked with both local countries and headquarter on segmentation, branding, portfolio strategy, new product development and more.

We worked with both local countries and headquarter on segmentation, branding, portfolio strategy, new product development and more.

Worked on segmentation, branding, communication strategy and more.

Worked on segmentation, branding, portfolio strategy, communication strategy and more

Worked on segmentation, branding and activation strategy.

Worked on branding and activation strategy aimed to enter into one of the major retail chains in Germany.

Worked on segmentation, branding and communication strategy.

Worked on segmentation, branding and more.

Worked on B2B Segmentation, branding and more.

Worked on segmentation, branding, communication strategy and more

Human Centric case studies

Success Stories

Global dairy leader grew by leveraging local insights

Get this case study

Understanding local occasions and needs to maximize portfolio impact

Get this case study

WHAT WE DO

Human Insight Specialized Marketing Agency

Human Centric Segmentation

Using Big Data we segment people based on both attitudes, lifestyle and consumption behavior.

Accordion Active Arrow

Brand Strategies

The greater the emotional connection between a brand and customer, the more powerful the relationship

Accordion Active Arrow

Marketing Plans

What can’t be measured will not happen. A clear, simple plan is the basis for success.

Accordion Active Arrow

Market Research

We are obsessed with discovering the WHY that drives people’s behavior.

Accordion Active Arrow

Marketing Training

Hands-on, exciting trainings aimed to inspire you to think human-centric and achieve tangible results.

Accordion Active Arrow

Digital Strategies

We will help you focusing on the relevant channels by creating an emotional digital communication that sells.

Accordion Active Arrow

In-Store Experience

It takes 3-5 seconds for a shopper to decide. We are experts in making sure purchase happens.

Accordion Active Arrow

Button ArrowLet’s Grow Your Business Together

FEATURED IN MEDIA

Top Industry Experts Recognized for

Growing Brands Human Centric Way