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AI’s Hidden Impact on Creativity and Learning

Alongside the rise of the internet and social media, artificial intelligence (AI) is one of the most…

The future of tourism is tribal

The Future of Tourism is Tribal

When we discuss tourism and territorial development, as we often do—Ruben Santopietro, Founder and…

Back to school

Back-To-School Brand Campaigns Are Up for Grading!

As students head back to class, it’s time to grade 2024 back-to-school brand campaigns. Read until…

Swimming pool strategy

THE SWIMMING POOL STRATEGY

THE SWIMMING POOL STRATEGY Matteo Rinaldi   We often wish that our brand could appeal to everyo…

Three Human-Centric strategies for effective communication

Three Human-Centric strategies for effective communication

Human Centric Group Introduction: In the marketing world, it is common to focus on demographic facto…

ronaldo

Ronaldo vs. Messi: Choose your brand! 

Matteo Rinaldi  Football player’s popularity In one of my latest trips to Brazil, I was worki…

creating

Creating and Delivering Engaging Communications That Sell

Matteo Rinaldi 2 Simple Tips to Help You Move from Strategy to Execution Sometimes, there is a gap b…

5 ways

5 ways great Businesspeople are like great Boxers.

Matteo Rinaldi   Great businesspeople are always searching for new and innovative ways to find …

human-centric

Human-Centric Marketing Road Trip (PART 2)

  Matteo Rinaldi If you missed the first part of our human-centric road trip, you can go and ch…

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