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Garbage In, Garbage Out: Your Outputs Are as Smart as Your Data

Hey fellow marketer! Ever find yourself winding down by casually scrolling through LinkedIn or Insta…

what Trump vs. Zelensky Teaches Us About Influence Marketing

Why Brands Can’t Stay Neutral Anymore: What Trump vs. Zelensky Teaches Us About Influence Marketing

In an unprecedented Oval Office confrontation on February 28, 2025, U.S. President Donald Trump and …

From Purpose-Driven to Purpose-Washed: The Rise and Fall of Brand Integrity

In his widely acclaimed book Start With Why, Simon Sinek articulates a compelling argument: “Peopl…

Self-Generated CRM Data

The hidden treasure of Self-Generated CRM Data

Hey B2C marketer! Yes, we discuss self-generated CRM data, thus this article is a must-read for your…

The 3 levels of global strategy

The 3 Levels of Global-Local Strategy: How Brands Can Adapt Across Markets

Discovering the local culture – weddings, funerals, shopping and eating One of the most fascinatin…

From Global Brands to Local Connection

From Global Vision to Local Connection

How do brands pass from global vision to local connection? At first glance, people from opposite cor…

Brain rot is taking over

Brain Rot is Taking Over

Brain Rot is Taking Over: Why Simplicity Wins the Masses, but B2B Decision Makers Need More Oxford c…

The art of repositioning

The Art of Repositioning

In the competitive world of branding, companies often focus on positioning—establishing a unique s…

AI’s Hidden Impact on Creativity and Learning

Alongside the rise of the internet and social media, artificial intelligence (AI) is one of the most…

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