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The Art of Repositioning

In the competitive world of branding, companies often focus on positioning—establishing a unique s…

Alongside the rise of the internet and social media, artificial intelligence (AI) is one of the most…

When we discuss tourism and territorial development, as we often do—Ruben Santopietro, Founder and…

As students head back to class, it’s time to grade 2024 back-to-school brand campaigns. Read until…

THE SWIMMING POOL STRATEGY Matteo Rinaldi We often wish that our brand could appeal to everyo…

Human Centric Group Introduction: In the marketing world, it is common to focus on demographic facto…

Matteo Rinaldi Football player’s popularity In one of my latest trips to Brazil, I was worki…

Matteo Rinaldi 2 Simple Tips to Help You Move from Strategy to Execution Sometimes, there is a gap b…

Matteo Rinaldi Great businesspeople are always searching for new and innovative ways to find …

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