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Why National Teams Are Losing Popularity. Image of a toilet full of national flag and a world cup

Why National Teams Are Losing Their Appeal, and What Marketing Can Do About It

As an Italian, watching the national team’s recent journey has been nothing short of painful. From…

Skip the Product. Sell the Delusion

The psychology behind why we buy things that promise who we could be, not what we actually get &#821…

Girl saying so charming you must be a marketer

The best ROI action is to talk with a client

The other night, I was scrolling through the r/marketing Reddit and I stumbled on a peculiar post: W…

family-owned business strategy

What Family Companies Teach Us About Strategic Execution

This week, I was on a conference call with the European marketing heads of a large multinational cli…

Great Marketers know how to steal

Marketing and the art of stealing

WHAT DO STEVE JOBS, THE BEATLES, TARANTINO, AND PICASSO HAVE IN COMMON? They were all brilliant thie…

Side Hustlers

Hustle & Flow: Who Side Hustlers Are and How Brands Can Tap In

By 2030, all UK families are projected to be worse off, with the poorest experiencing a 6% decrease …

Who uses Dating Apps - By Luca Bertocci - Human Centric Group

Love in the Age of Algorithms: What Dating Apps Reveal About How We Choose Brands

The inspiration for this article came unexpectedly. I was watching a short video on YouTube titled â…

8 Gen Z characteristics

Gen Z Unmasked: The Numbers Behind the Myths

At Human Centric Group, we’ve never been strong advocates of grouping people into broad clusters l…

Garbage In, Garbage Out: Your Outputs Are as Smart as Your Data

Hey fellow marketer! Ever find yourself winding down by casually scrolling through LinkedIn or Insta…

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