Brand Strategy
Is Alcohol Too Much For 2026? Or Is Not?
Too much sugar, too much alcohol, exactly wrong for 2026 — yet Port reveals what every brand must learn about the no and low alcohol trend. A human-centric view.
Perspectives on brand, culture & growth
Marketing Strategy
Pump Fiction
Fuel is a pure commodity, so fuel retail loyalty is where the battle is won. Why identity, community and people now matter more than price.
Global Expansion
Lost in Translation: What 100 Flights a Year Taught Me About Brands
An exploration of how global brands transform when entering new markets, illustrated through real-world examples from frequent international travel.
Tourism & Hospitality
How to Create a New Hotel Concept
Why hospitality must start with people, not property.
AI & Technology
The truth about factory automation no one likes to admit
It's not a trending headline. It's a daily reality across factories in EMEA and it's where performance is really won or lost.
Leadership
CEOs Still Walk the Floor: Staying Human in a Data-Driven World
How effective leaders balance data analytics with direct human connection.
Tourism & Hospitality
The Five Forgotten Rules of Territorial Promotion
Italy attracts 70% of foreign tourists to just 1% of its territory. Visit Italy is revolutionizing this by promoting the country's remaining 99%.
Global Expansion
When Global Partners with Local: Brewing Scale Without Diluting Soul
How multinational corporations can scale globally while preserving local brand authenticity, using Carlsberg's partnership with Super Bock and Somersby as case studies.
Global Expansion
Behind the Frames: How EssilorLuxottica Orchestrates Global Growth with Local Insight
EssilorLuxottica's strategy for balancing global brand consistency with local market adaptation across the Middle East, Turkey, and Africa.
Global Expansion
One Brand, Many Seas: Lessons from Costa on Going Global with a Local Soul
Three core principles for balancing worldwide brand consistency with market-specific relevance, through the lens of Costa Cruises.