Articles Archives - Human Centric Group

Why Brands Can’t Stay Neutral Anymore: What Trump vs. Zelensky Teaches Us About Influence Marketing

In an unprecedented Oval Office confrontation on February 28, 2025, U.S. President Donald Trump and …

In his widely acclaimed book Start With Why, Simon Sinek articulates a compelling argument: “Peopl…

Hey B2C marketer! Yes, we discuss self-generated CRM data, thus this article is a must-read for your…

Discovering the local culture – weddings, funerals, shopping and eating One of the most fascinatin…

How do brands pass from global vision to local connection? At first glance, people from opposite cor…

Brain Rot is Taking Over: Why Simplicity Wins the Masses, but B2B Decision Makers Need More Oxford c…

In the competitive world of branding, companies often focus on positioning—establishing a unique s…

When we discuss tourism and territorial development, as we often do—Ruben Santopietro, Founder and…

As students head back to class, it’s time to grade 2024 back-to-school brand campaigns. Read until…

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