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From Purpose-Driven to Purpose-Washed: The Rise and Fall of Brand Integrity

In his widely acclaimed book Start With Why, Simon Sinek articulates a compelling argument: “Peopl…

Hey B2C marketer! Yes, we discuss self-generated CRM data, thus this article is a must-read for your…

Discovering the local culture – weddings, funerals, shopping and eatingTable of ContentsDiscoverin…

How do brands pass from global vision to local connection? At first glance, people from opposite cor…

Brain Rot is Taking Over: Why Simplicity Wins the Masses, but B2B Decision Makers Need More Oxford c…

In the competitive world of branding, companies often focus on positioning—establishing a unique s…

Alongside the rise of the internet and social media, artificial intelligence (AI) is one of the most…

When we discuss tourism and territorial development, as we often do—Ruben Santopietro, Founder and…

As students head back to class, it’s time to grade 2024 back-to-school brand campaigns. Read until…

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