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human-centric marketing road trip

Human-Centric Marketing Road Trip

Matteo Rinaldi While teaching in several universities around the world, I found it very impor…

Restarting from peeling the onion: A Human-Centric approach

Matteo Rinaldi Many companies have understood the key to success. The key is to ask ourselves the ri…

11 Most Common Execution Mistakes

Matteo Rinaldi Most of us grow up with parents telling us that we will learn from our mistakes. As t…

THE DUAL NATURE OF PERSUASION

Matteo Rinaldi The meanings of persuasion The term “persuasion” is fascinating; it deriv…

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