Labubu Blind Boxes: emotional marketing that turns surprise into desire There are those who stand in 3-4 hour lines to buy them, those who collect them as pieces of art, an…
When Technology Becomes a Relationship: What Gen Alpha Is Teaching Us About AI and the Future of Marketing “Unless I see the nail marks… I will not believe.” —St. Thomas, the original skeptic How…
Woke culture is a trap, at least sometimes As a person working every day on data deep dives, this decision-making process, common to many corpo…
Why National Teams Are Losing Their Appeal, and What Marketing Can Do About It As an Italian, watching the national team’s recent journey has been nothing short of painful. From…
Skip the Product. Sell the Delusion The psychology behind why we buy things that promise who we could be, not what we actually get ̵…
The best ROI action is to talk with a client The other night, I was scrolling through the r/marketing Reddit and I stumbled on a peculiar post: W…
What Family Companies Teach Us About Strategic Execution This week, I was on a conference call with the European marketing heads of a large multinational cli…
Marketing and the art of stealing WHAT DO STEVE JOBS, THE BEATLES, TARANTINO, AND PICASSO HAVE IN COMMON?Table of ContentsWHAT DO STEV…
Brands exploit Italian brainrot If you are following real-time marketing activations, you may have already seen how many brands expl…