Brands exploit Italian brainrot If you are following real-time marketing activations, you may have already seen how many brands expl…
Hustle & Flow: Who Side Hustlers Are and How Brands Can Tap In By 2030, all UK families are projected to be worse off, with the poorest experiencing a 6% decrease …
Love in the Age of Algorithms: What Dating Apps Reveal About How We Choose Brands The inspiration for this article came unexpectedly. I was watching a short video on YouTube titled â…
Gen Z Unmasked: The Numbers Behind the Myths At Human Centric Group, we’ve never been strong advocates of grouping people into broad clusters l…
Garbage In, Garbage Out: Your Outputs Are as Smart as Your Data Hey fellow marketer! Ever find yourself winding down by casually scrolling through LinkedIn or Insta…
Why Brands Can’t Stay Neutral Anymore: What Trump vs. Zelensky Teaches Us About Influence Marketing In an unprecedented Oval Office confrontation on February 28, 2025, U.S. President Donald Trump and …
From Purpose-Driven to Purpose-Washed: The Rise and Fall of Brand Integrity In his widely acclaimed book Start With Why, Simon Sinek articulates a compelling argument: “Peopl…
The hidden treasure of Self-Generated CRM Data Hey B2C marketer! Yes, we discuss self-generated CRM data, thus this article is a must-read for your…
The 3 Levels of Global-Local Strategy: How Brands Can Adapt Across Markets Discovering the local culture – weddings, funerals, shopping and eatingTable of ContentsDiscoverin…