Human Centric Group

Love in the Age of Algorithms: What Dating Apps Reveal About How We Choose Brands

The inspiration for this article came unexpectedly. I was watching a short video on YouTube titled �…

At Human Centric Group, we’ve never been strong advocates of grouping people into broad clusters l…

Hey fellow marketer! Ever find yourself winding down by casually scrolling through LinkedIn or Insta…

In an unprecedented Oval Office confrontation on February 28, 2025, U.S. President Donald Trump and …

In his widely acclaimed book Start With Why, Simon Sinek articulates a compelling argument: “Peopl…

Hey B2C marketer! Yes, we discuss self-generated CRM data, thus this article is a must-read for your…

Discovering the local culture – weddings, funerals, shopping and eatingTable of ContentsDiscoverin…

How do brands pass from global vision to local connection? At first glance, people from opposite cor…

Brain Rot is Taking Over: Why Simplicity Wins the Masses, but B2B Decision Makers Need More Oxford c…

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