Human Centric Group - Blog

Global Dreams, Local Realities: How to Begin Expanding Abroad

From Ferrari to TikTok, what every leader should know about origins, distribution, regulation, and c…

Tribes on the Rise: The Secret Fires That Ignite Brands

Imagine a group of people gathered around a fire. The flames give light and warmth, but the real pow…

AI and the future of work in marketing

When AI Becomes the Junior Employee: The Quiet Reordering of Modern Marketing

In boardrooms, lecture halls, and creative studios across the globe, a silent restructuring is under…

Young woman smiling excitedly while unboxing a Labubu collectible figure from a yellow Pop Mart box, against a solid mustard-yellow background. She holds the toy in one hand and the packaging in the other, wearing a black leather jacket and silver chain necklace.

Labubu Blind Boxes: emotional marketing that turns surprise into desire

There are those who stand in 3-4 hour lines to buy them, those who collect them as pieces of art, an…

Young boy wearing futuristic VR goggles with a digital circuit design, dressed in a Marvel Thor hoodie, standing against an orange background with concentric circles, symbolizing Gen Alpha’s immersion in technology and digital culture.

When Technology Becomes a Relationship: What Gen Alpha Is Teaching Us About AI and the Future of Marketing

“Unless I see the nail marks… I will not believe.” —St. Thomas, the original skeptic How…

Woke Trap

Woke culture is a trap, at least sometimes

As a person working every day on data deep dives, this decision-making process, common to many corpo…

Why National Teams Are Losing Popularity. Image of a toilet full of national flag and a world cup

Why National Teams Are Losing Their Appeal, and What Marketing Can Do About It

As an Italian, watching the national team’s recent journey has been nothing short of painful. From…

Skip the Product. Sell the Delusion

The psychology behind why we buy things that promise who we could be, not what we actually get &#821…

Girl saying so charming you must be a marketer

The best ROI action is to talk with a client

The other night, I was scrolling through the r/marketing Reddit and I stumbled on a peculiar post: W…

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