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family-owned business strategy

What Family Companies Teach Us About Strategic Execution

This week, I was on a conference call with the European marketing heads of a large multinational cli…

Great Marketers know how to steal

Marketing and the art of stealing

WHAT DO STEVE JOBS, THE BEATLES, TARANTINO, AND PICASSO HAVE IN COMMON?Table of ContentsWHAT DO STEV…

Brands exploit Italian brainrot

Brands exploit Italian brainrot

If you are following real-time marketing activations, you may have already seen how many brands expl…

Side Hustlers

Hustle & Flow: Who Side Hustlers Are and How Brands Can Tap In

By 2030, all UK families are projected to be worse off, with the poorest experiencing a 6% decrease …

Who uses Dating Apps - By Luca Bertocci - Human Centric Group

Love in the Age of Algorithms: What Dating Apps Reveal About How We Choose Brands

The inspiration for this article came unexpectedly. I was watching a short video on YouTube titled â…

8 Gen Z characteristics

Gen Z Unmasked: The Numbers Behind the Myths

At Human Centric Group, we’ve never been strong advocates of grouping people into broad clusters l…

Garbage In, Garbage Out: Your Outputs Are as Smart as Your Data

Hey fellow marketer! Ever find yourself winding down by casually scrolling through LinkedIn or Insta…

what Trump vs. Zelensky Teaches Us About Influence Marketing

Why Brands Can’t Stay Neutral Anymore: What Trump vs. Zelensky Teaches Us About Influence Marketing

In an unprecedented Oval Office confrontation on February 28, 2025, U.S. President Donald Trump and …

From Purpose-Driven to Purpose-Washed: The Rise and Fall of Brand Integrity

In his widely acclaimed book Start With Why, Simon Sinek articulates a compelling argument: “Peopl…

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