The 3 Levels of Global-Local Strategy: How Brands Can Adapt Across Markets Discovering the local culture – weddings, funerals, shopping and eatingTable of ContentsDiscoverin…
From Global Vision to Local Connection How do brands pass from global vision to local connection? At first glance, people from opposite cor…
Brain Rot is Taking Over Brain Rot is Taking Over: Why Simplicity Wins the Masses, but B2B Decision Makers Need More Oxford c…
The Art of Repositioning In the competitive world of branding, companies often focus on positioning—establishing a unique s…
AI’s Hidden Impact on Creativity and Learning Alongside the rise of the internet and social media, artificial intelligence (AI) is one of the most…
The Future of Tourism is Tribal When we discuss tourism and territorial development, as we often do—Ruben Santopietro, Founder and…
Back-To-School Brand Campaigns Are Up for Grading! As students head back to class, it’s time to grade 2024 back-to-school brand campaigns. Read until…
THE SWIMMING POOL STRATEGY THE SWIMMING POOL STRATEGY Matteo Rinaldi We often wish that our brand could appeal to everyo…
Three Human-Centric strategies for effective communication Human Centric Group Introduction:Table of ContentsIntroduction:Understanding the pain points of the …