Human Centric Group

Labubu Blind Boxes: emotional marketing that turns surprise into desire

There are those who stand in 3-4 hour lines to buy them, those who collect them as pieces of art, an…

“Unless I see the nail marks… I will not believe.” —St. Thomas, the original skeptic How…

As a person working every day on data deep dives, this decision-making process, common to many corpo…

As an Italian, watching the national team’s recent journey has been nothing short of painful. From…

The psychology behind why we buy things that promise who we could be, not what we actually get &#821…

The other night, I was scrolling through the r/marketing Reddit and I stumbled on a peculiar post: W…

This week, I was on a conference call with the European marketing heads of a large multinational cli…

WHAT DO STEVE JOBS, THE BEATLES, TARANTINO, AND PICASSO HAVE IN COMMON?Table of ContentsWHAT DO STEV…

If you are following real-time marketing activations, you may have already seen how many brands expl…

Get In Touch.