Matteo Rinaldi

     

Matteo's Latest Posts (17)

How to Create a New Hotel Concept
This post was written by Matteo Rinaldi on April 30, 2026

Why hospitality must start with people, not property Tourism is undergoing a structural shift, and h…

Lost in Translation: What 100 Flights a Year Taught Me About Brands
This post was written by Matteo Rinaldi on April 23, 2026

Airports exhaust many travellers. Not me. After more than a hundred flights a year, I have developed…

When Global Partners with Local: Brewing Scale Without Diluting Soul, from Super Bock to Somersby
This post was written by Matteo Rinaldi on December 13, 2025

Looking at global expansion through beer is surprisingly clarifying. Breweries live at the intersect…

Behind the Frames: How EssilorLuxottica Orchestrates Global Growth with Local Insight
This post was written by Matteo Rinaldi on November 14, 2025

In the eyewear business, global brand, local soul isn’t a slogan, it’s a structural necessity. F…

One Brand, Many Seas: Lessons from Costa on Going Global with a Local Soul
This post was written by Matteo Rinaldi on October 10, 2025

Looking at the cruise industry is like stepping into a live laboratory for marketers. Few other busi…

Global Dreams, Local Realities: How to Begin Expanding Abroad
This post was written by Matteo Rinaldi on September 8, 2025

From Ferrari to TikTok, what every leader should know about origins, distribution, regulation, and c…

Tribes on the Rise: The Secret Fires That Ignite Brands
This post was written by Matteo Rinaldi on September 1, 2025

Imagine a group of people gathered around a fire. The flames give light and warmth, but the real pow…

When AI Becomes the Junior Employee: The Quiet Reordering of Modern Marketing
This post was written by Matteo Rinaldi on July 19, 2025

In boardrooms, lecture halls, and creative studios across the globe, a silent restructuring is under…

Why National Teams Are Losing Their Appeal, and What Marketing Can Do About It
This post was written by Matteo Rinaldi on June 16, 2025

As an Italian, watching the national team’s recent journey has been nothing short of painful. From…