Matteo Rinaldi

     

Matteo's Latest Posts (15)

When Global Partners with Local: Brewing Scale Without Diluting Soul, from Super Bock to Somersby
This post was written by Matteo Rinaldi on December 13, 2025

Looking at global expansion through beer is surprisingly clarifying. Breweries live at the intersect…

Behind the Frames: How EssilorLuxottica Orchestrates Global Growth with Local Insight
This post was written by Matteo Rinaldi on November 14, 2025

In the eyewear business, global brand, local soul isn’t a slogan, it’s a structural necessity. F…

One Brand, Many Seas: Lessons from Costa on Going Global with a Local Soul
This post was written by Matteo Rinaldi on October 10, 2025

Looking at the cruise industry is like stepping into a live laboratory for marketers. Few other busi…

Global Dreams, Local Realities: How to Begin Expanding Abroad
This post was written by Matteo Rinaldi on September 8, 2025

From Ferrari to TikTok, what every leader should know about origins, distribution, regulation, and c…

Tribes on the Rise: The Secret Fires That Ignite Brands
This post was written by Matteo Rinaldi on September 1, 2025

Imagine a group of people gathered around a fire. The flames give light and warmth, but the real pow…

When AI Becomes the Junior Employee: The Quiet Reordering of Modern Marketing
This post was written by Matteo Rinaldi on July 19, 2025

In boardrooms, lecture halls, and creative studios across the globe, a silent restructuring is under…

Why National Teams Are Losing Their Appeal, and What Marketing Can Do About It
This post was written by Matteo Rinaldi on June 16, 2025

As an Italian, watching the national team’s recent journey has been nothing short of painful. From…

Marketing and the art of stealing
This post was written by Matteo Rinaldi on April 23, 2025

WHAT DO STEVE JOBS, THE BEATLES, TARANTINO, AND PICASSO HAVE IN COMMON? They were all brilliant thie…

Gen Z Unmasked: The Numbers Behind the Myths
This post was written by Matteo Rinaldi on March 23, 2025

At Human Centric Group, we’ve never been strong advocates of grouping people into broad clusters l…