Matteo Rinaldi

     

Matteo's Latest Posts (8)

Marketing and the art of stealing
This post was written by Matteo Rinaldi on April 23, 2025

WHAT DO STEVE JOBS, THE BEATLES, TARANTINO, AND PICASSO HAVE IN COMMON? They were all brilliant thie…

Gen Z Unmasked: The Numbers Behind the Myths
This post was written by Matteo Rinaldi on March 23, 2025

At Human Centric Group, we’ve never been strong advocates of grouping people into broad clusters l…

From Purpose-Driven to Purpose-Washed: The Rise and Fall of Brand Integrity
This post was written by Matteo Rinaldi on March 2, 2025

In his widely acclaimed book Start With Why, Simon Sinek articulates a compelling argument: “Peopl…

The 3 Levels of Global-Local Strategy: How Brands Can Adapt Across Markets
This post was written by Matteo Rinaldi on February 16, 2025

Discovering the local culture – weddings, funerals, shopping and eating One of the most fascinatin…

From Global Vision to Local Connection
This post was written by Matteo Rinaldi on February 9, 2025

How do brands pass from global vision to local connection? At first glance, people from opposite cor…

The Art of Repositioning
This post was written by Matteo Rinaldi on January 6, 2025

In the competitive world of branding, companies often focus on positioning—establishing a unique s…

AI’s Hidden Impact on Creativity and Learning
This post was written by Matteo Rinaldi on October 21, 2024

Alongside the rise of the internet and social media, artificial intelligence (AI) is one of the most…

The Future of Tourism is Tribal
This post was written by Matteo Rinaldi on October 8, 2024

When we discuss tourism and territorial development, as we often do—Ruben Santopietro, Founder and…