Luca Bertocci

     

Luca's Latest Posts (5)

When Technology Becomes a Relationship: What Gen Alpha Is Teaching Us About AI and the Future of Marketing
This post was written by Luca Bertocci on June 30, 2025

“Unless I see the nail marks… I will not believe.” —St. Thomas, the original skeptic How…

What Family Companies Teach Us About Strategic Execution
This post was written by Luca Bertocci on May 5, 2025

This week, I was on a conference call with the European marketing heads of a large multinational cli…

Love in the Age of Algorithms: What Dating Apps Reveal About How We Choose Brands
This post was written by Luca Bertocci on March 28, 2025

The inspiration for this article came unexpectedly. I was watching a short video on YouTube titled …

Why Brands Can’t Stay Neutral Anymore: What Trump vs. Zelensky Teaches Us About Influence Marketing
This post was written by Luca Bertocci on March 3, 2025

In an unprecedented Oval Office confrontation on February 28, 2025, U.S. President Donald Trump and …

Brain Rot is Taking Over
This post was written by Luca Bertocci on February 3, 2025

Brain Rot is Taking Over: Why Simplicity Wins the Masses, but B2B Decision Makers Need More Oxford c…