Brain Rot is Taking Over Brain Rot is Taking Over: Why Simplicity Wins the Masses, but B2B Decision Makers Need More Oxford c…
The Art of Repositioning In the competitive world of branding, companies often focus on positioning—establishing a unique s…
AI’s Hidden Impact on Creativity and Learning Alongside the rise of the internet and social media, artificial intelligence (AI) is one of the most…
The Future of Tourism is Tribal When we discuss tourism and territorial development, as we often do—Ruben Santopietro, Founder and…
Back-To-School Brand Campaigns Are Up for Grading! As students head back to class, it’s time to grade 2024 back-to-school brand campaigns. Read until…
THE SWIMMING POOL STRATEGY THE SWIMMING POOL STRATEGY Matteo Rinaldi We often wish that our brand could appeal to everyo…
Three Human-Centric strategies for effective communication Human Centric Group Introduction: In the marketing world, it is common to focus on demographic facto…
Ronaldo vs. Messi: Choose your brand! Matteo Rinaldi Football player’s popularity In one of my latest trips to Brazil, I was worki…
Creating and Delivering Engaging Communications That Sell Matteo Rinaldi 2 Simple Tips to Help You Move from Strategy to Execution Sometimes, there is a gap b…