June 2025 - Human Centric Group

Woke Trap

Woke culture is a trap, at least sometimes

As a person working every day on data deep dives, this decision-making process, common to many corpo…

Why National Teams Are Losing Popularity. Image of a toilet full of national flag and a world cup

Why National Teams Are Losing Their Appeal, and What Marketing Can Do About It

As an Italian, watching the national team’s recent journey has been nothing short of painful. From…

Skip the Product. Sell the Delusion

The psychology behind why we buy things that promise who we could be, not what we actually get &#821…

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