June 2025 - Human Centric Group

Young boy wearing futuristic VR goggles with a digital circuit design, dressed in a Marvel Thor hoodie, standing against an orange background with concentric circles, symbolizing Gen Alpha’s immersion in technology and digital culture.

When Technology Becomes a Relationship: What Gen Alpha Is Teaching Us About AI and the Future of Marketing

“Unless I see the nail marks… I will not believe.” —St. Thomas, the original skeptic How This All Started I’m not a tech reviewer. I’m a branding strategist, a father, and, when it comes to bold claims on tech and behavior, a bit of a modern St. Thomas. I don’t believe until I see, touch, […]

Woke culture is a trap, at least sometimes

As a person working every day on data deep dives, this decision-making process, common to many corporations, makes me very frustrated: I jump back to 2018 just for the sake of this example: The research company X and Brand Y Marketing director meet – Research company X tells global brand Y: 68% of Americans support […]

Why National Teams Are Losing Popularity. Image of a toilet full of national flag and a world cup

Why National Teams Are Losing Their Appeal, and What Marketing Can Do About It

As an Italian, watching the national team’s recent journey has been nothing short of painful. From missing the 2022 World Cup to a disheartening early exit at the Euros, and now facing the risk of missing out again in 2026, one can’t help but feel a profound disconnect. Watching Italy’s recent matches (like losing 3-0 […]

Skip the Product. Sell the Delusion

The psychology behind why we buy things that promise who we could be, not what we actually get – welcome to the delusional economy! You didn’t buy that £200 productivity course to take notes. You bought it because, for a fleeting moment, it made you believe you were that person: focused, ambitious, unstoppable. Not the […]

Do you need a partner?

Get In Touch.

community@humancg.com
+44 0203 693 4480
London | Milano | Napoli | Krakow | Budapest

Schedule a call

Blog

When Technology Becomes a Relationship: What Gen Alpha Is Teaching Us About AI and the Future of Marketing

Woke culture is a trap, at least sometimes

Why National Teams Are Losing Their Appeal, and What Marketing Can Do About It

Skip the Product. Sell the Delusion

Do you need a partner?

Let’s grow your business together