The Event:

Human-Centered UAE:

Decoding a Society in Transformation Where Big Data Meet Human Behavior

by:

12th of February 16.00-19.00 GST

With the participation of:

Bertrand Favre Vice President and Managing Director at Arla Foods

Filippo Sgattoni CEO Alamar Food

Jessica Abouzeid Head of Commercial Excellence & Business Development, EssilorLuxottica

Massimo Stella General Manager Ferrero UAE

Matteo Rinaldi Co-Founder of Human Centric Group

📍 Italiacamp - Hub for made in Italy, Convention Tower - 4° Floor, Dubai World Trade Centre.

Request your seat See agenda

SOCIETY IS MOVING FAST THE BEST ARE MOVING FASTER

Behaviors are shifting
Expectations are evolving
Complexity is increasing

Leading industries are not reacting to change. They are using data to anticipate it.

At the event, industry leaders will share how they turn insight into advantage, to make you able to surf this wave as well.

Event Objectives

Gather exclusive insights

Gather exclusive insights into the new UAE segmentation and its strategic impacts

Practical guidelines

Practical guidelines on how to use these insights to enhance branding, communication, and customer experience

Real case studies

Real case studies illustrating how brands have delivered stronger, longer-lasting results by leveraging this segmentation.

High-level networking

A high-level networking session to facilitate connections between Italian businesses and local stakeholders.

MEET THE LEADERS:

Bertrand Favre

Vice President and Managing Director at Arla Foods

Filippo Sgattoni

CEO Alamar Food

Jessica Abouzeid

Head of Commercial Excellence & Business Development Essilor Luxottica

Massimo Stella

General Manager Ferrero UAE

Matteo Rinaldi

Co-Founder of Human Centric Group

Event Structure:

Positioning, vision and role in the territory

Presentation of the new UAE segmentation
Quantitative and qualitative insights from regional databases (GWI)
Highlights on the key needs, values, and lifestyles of the clusters.

Panel discussion with C-level executives focused on the impact of segmentation on business strategy
Best practices, and future growth perspectives

Concrete examples of how brands such as Luxottica, Alamar, and Arla Foods have increased impact, engagement, and loyalty through the new segmentation

A curated informal networking experience enabling participating companies to engage directly with Italiacamp partners and speakers

What will you get:

Printed UAE Segment Handbook and Case Studies Booklet:

Overview of the Main Consumer Segments with relevant case studies

A strategic networking opportunity with industry leaders

designed to enable high-level dialogue, knowledge exchange, and the development of valuable professional relationships

Request your seat

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