Labubu Blind Boxes: emotional marketing that turns surprise into desire
This post was written by Giusy Versace on July 5, 2025

There are those who stand in 3-4 hour lines to buy them, those who collect them as pieces of art, and those who are willing to spend hundreds of euros to get them on the secondary market. We are talking about Labubu blind boxes. Small, extravagantly designed puppets produced by Pop Mart, a Chinese company […]