May 2025 - Human Centric Group

Girl saying so charming you must be a marketer

The best ROI action is to talk with a client

The other night, I was scrolling through the r/marketing Reddit and I stumbled on a peculiar post: With this simple question, he collected some interesting ideas and insights about how marketers struggle to resist the temptation to give the partner exactly what they want, as if they were a customer (I am not sure I […]

What Family Companies Teach Us About Strategic Execution

This week, I was on a conference call with the European marketing heads of a large multinational client. Sharp minds, solid ideas. But the same comment kept resurfacing, in different languages and tones: “Without stronger involvement from the top, we simply can’t get things through. Sales won’t align. Priorities shift. Great ideas stall.” That conversation […]

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The best ROI action is to talk with a client

What Family Companies Teach Us About Strategic Execution

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