March 2025 - Human Centric Group

Love in the Age of Algorithms: What Dating Apps Reveal About How We Choose Brands

The inspiration for this article came unexpectedly. I was watching a short video on YouTube titled “How couples met (1930–2024)”. In just over a minute, it visualized the evolution of love: from people introduced by friends and family, to those who married their high school sweethearts… all the way to the digital era, where the […]

Gen Z Unmasked: The Numbers Behind the Myths

At Human Centric Group, we’ve never been strong advocates of grouping people into broad clusters like “Gen Z” or “Millennials.” We believe this type of segmentation oversimplifies the complexity of individuals. Two people may share the same age and live in the same city, yet have completely different values, aspirations, and lifestyles. Additionally, discussions around […]

Garbage In, Garbage Out: Your Outputs Are as Smart as Your Data

Hey fellow marketer! Ever find yourself winding down by casually scrolling through LinkedIn or Instagram? Not to disconnect, but to check out thought leaders, marketing pages, or what other agencies are up to? Same here. I like to think I’m not wasting time watching brain rot reels, because I feel I am learning something even […]

Why Brands Can’t Stay Neutral Anymore: What Trump vs. Zelensky Teaches Us About Influence Marketing

In an unprecedented Oval Office confrontation on February 28, 2025, U.S. President Donald Trump and Vice President J.D. Vance clashed with Ukrainian President Volodymyr Zelensky over Ukraine’s refusal to negotiate with Russia. The heated exchange, broadcast live, sent shockwaves through diplomatic circles, but it was the public reaction that truly defined the moment. Elon Musk […]

From Purpose-Driven to Purpose-Washed: The Rise and Fall of Brand Integrity

In his widely acclaimed book Start With Why, Simon Sinek articulates a compelling argument: “People don’t buy what you do, they buy why you do it.” This belief has been the guiding principle behind some of the most successful brands of the modern era—Amazon, Tesla, Apple, and Microsoft—whose founders prioritized impact over mere profit. However, […]

Blog

Love in the Age of Algorithms: What Dating Apps Reveal About How We Choose Brands

Gen Z Unmasked: The Numbers Behind the Myths

Garbage In, Garbage Out: Your Outputs Are as Smart as Your Data

Why Brands Can’t Stay Neutral Anymore: What Trump vs. Zelensky Teaches Us About Influence Marketing

From Purpose-Driven to Purpose-Washed: The Rise and Fall of Brand Integrity

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