Orazio's Latest Posts (4)
THE SWIMMING POOL STRATEGY
This post was written by Orazio Centaro on May 20, 2024
THE SWIMMING POOL STRATEGY Matteo Rinaldi We often wish that our brand could appeal to everyone, but this is almost impossible. Imagine the market as an ocean of customers. Creating messages that engage everyone is challenging and costly. Instead, it’s more effective to focus on one group of customers at a time. In this […]
Matteo Rinaldi If you missed the first part of our human-centric road trip, you can go and check it out HERE. THE ADVENTURE CONTINUES… It was about sunset when I decided to veer north and continue my road trip. London, here I come. Sixth Companion – Elisa Pogliano Key Advice: Understanding people’s […]
Matteo Rinaldi While teaching in several universities around the world, I found it very important to involve C-level marketers who can bring their experiences to the classroom. Inviting these esteemed professionals to deliver lectures during my classes felt akin to embarking on an incredible journey. It resembled one of those epic road trips where […]
THE DUAL NATURE OF PERSUASION
This post was written by Orazio Centaro on September 22, 2023
Matteo Rinaldi The meanings of persuasion The term “persuasion” is fascinating; it derives from Latin (persuasio -onis) and denotes the act of “advising and convincing.” I see it as something positive, almost noble: guiding someone toward the right choice. However, today we often associate “persuasion” with efforts aimed at influencing or conditioning others to achieve […]
Go Back
community@humancg.com 
+44 0203 693 4480 
London | Milano | Napoli | Krakow | Budapest