Human Centric Mindset
In H2H (Human-to-Human): every business is driven by humans
Marketing is the right mix of knowledge and vision fuelled by data
Brands should make people feel better about themselves
People forget what you told them, but never how you made them feel
Working hard, having fun and making history
WHAT WE DO
Human Insight Specialized Marketing Agency
Human Centric Segmentation
Using Big Data we segment people based on attitudes, lifestyle and consumption behavior.
The greater the emotional connection between a brand and customer, the more powerful the relationship.
What can’t be measured will not happen. A clear, simple plan is the basis for success.
We are obsessed with discovering the WHY that drives people’s behavior.
Hands-on, exciting trainings aimed to inspire you to think human-centric and achieve tangible results.
We will help you focusing on the relevant channels by creating an emotional digital communication that sells.
It takes 3-5 seconds for a shopper to decide. We are experts in making sure purchase happens.
Let’s Grow Your Business Together
WE WORKED WITH
Brands Who Took Human Centric Approach
Worked with 50+ of the best companies in the world
Inspired 10000+ marketing leaders through lectures, seminars & conferences.
Worked in 40 countries, 5 continents, with thousands of people.
In times of fragmented targets, media and interests, the ability to connect with real tribes can make all the difference.
General Manager at Danone
Putting customers at the centre entails benefits both for them and for retailers, increasing engagement within the purchase decision process.
Head of Channel Marketing OM | Huawei Mobile Italia
Exploiting the human pain points is the first step to create more engaging brands.
Vice President Global Marketing at Costa Crociere S.p.A.
Once you forget about consumers and you start thinking about humans, a whole range of new opportunities arises
Former CEO Coty Latin America
Human centricity helped us to understand how to connect our identity with the aspirations, worries and dreams of our new/potential candidates.
Dean of Civil Engineering and Resource Management Faculty at AGH
Huawei Mobile Italia
Costa Crociere S.p.A.
Coty Latin America
AGH University of Science and Technology
Human Centric case studies
Global dairy leader grew by leveraging local insightsGet this case study
Understanding local occasions and needs to maximize portfolio impactGet this case study
FEATURED IN MEDIA