THE DUAL NATURE OF PERSUASION
Matteo Rinaldi The meanings of persuasion The term “persuasion” is fascinating; it deriv…
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Restarting from peeling the onion: A Human-Centric approachRestarting from peeling the onion: A Human-Centric approach
Understanding consumers holistically through deeper analysis — 'peeling the onion' — allows brands to connect emotionally and create more successful marketing strategies.
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